what’s your sensation?
I recently read The New Yorker article “The Ketchup Conundrum” and was blown away that there is a 5th category of taste that marketers consider when selling a food product. The fifth category is referred to as Umami, which according to the Merriam-Webster definition means: a taste sensation that is meaty or savory and is produced by several amino acids and nucleotides (as glutamate and aspartate) found here. According to Urban Dictionary, Umami is bull**** and on first hearing this I thought the same thing but after giving it more thought I am becoming a believer. The New Yorker article sums up the description of what this word tries to encapsulate down to every detail. If you have ever eaten something that fits the description, it is as if you now have an adjective to categorize that amazing food for which you had no words for before. At least that is how I feel particularly about the carrot ginger dressing from 4th and A in New York. I could never describe it before but it has the perfect blend of ingredients that all blend together to magically make one pop on your tongue. Unfortunately they have since closed their doors but I will continuously be on the search for its replacement!
Find the article here!